Schema markup generator
Generate JSON-LD structured data for your web pages. Select a schema type, fill in the fields, and copy the script tag.
What is schema markup?
Schema markup (structured data) is code in JSON-LD format added to your page's HTML that tells search engines exactly what your content means, not just what it says. It is defined by Schema.org, a collaboration between Google, Bing, Yahoo, and Yandex.
When Google understands your content through structured data, it can display rich results — enhanced search listings with star ratings, FAQ dropdowns, price information, event dates, and breadcrumb trails. These rich results have significantly higher click-through rates than plain blue links. JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format: it lives in a <script type="application/ld+json"> tag and does not require modifying your HTML structure. Add the generated script tag to the <head> or anywhere in the <body> of your page. Use Google's Rich Results Test to validate before publishing.